SPEED TO LEAD

In this episode, David Dodge and Mike Slane talk about Speed to Lead!  This is very important if you don't want to waste your marketing dollars.  Speed to Lead refers to the time that it takes you to get in touch with your lead.   If the lead was generated from an online form or purchased, then the amount of time that you waste getting to it is costing you money.  Make sure your speed to lead is FAST so that you can get the most value from your marketing spend...

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Thanks for Listening :)

David Dodge

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